What can I expect at the fair?

Each startup gets a 20-minute demo slot on one of the three stages, and presents its solution in the way you can best evaluate it, on a running system, on the machine, or with a real customer case. No pitch competition, no slide battles. You decide afterwards who you want to approach. Follow-up only with your active approval.

How does the daily schedule work?

Entry from 09:30 AM, program starts at 10:00 AM simultaneously on three stages. The morning session runs until 12:00 PM, followed by a lunch break until 1:00 PM. The second demo round ends at 4:00 PM, followed by open networking until 7:00 PM.

Yes, food and drinks are provided.

Seedhouse is located in Osnabrück's old town, a 10-minute walk from the main train station. Parking is available in the Altstadt-Garage parking garage. Directions and hotel recommendations will be sent two weeks before the event.

What exactly is a “startup” in this context?

Young technology companies with a solution that is no longer in the prototype stage. Important, the companies presenting at Innovate Mittelstand already have customers like you. No research projects, no ideas on paper. What is on stage is already running today in a Mittelstand business.

Who selects the startups?

The Seedhouse team. The criterion is not the loudest story, but a solution that is already running with several customers and can be clearly demonstrated on stage.

Do I have to publicly display my company or my name?

No. The attendee list is not public. You only share your business card or contact information where you choose to. Name badges are required for entry but will not be published or shared.

Until when can I book tickets?

There is no registration deadline, and tickets can be booked as long as seats are available. The day ticket costs €199 incl. 19% VAT, and covers all three stages, breakfast, lunch buffet, drinks, and networking included.

Can I transfer my ticket?

Yes, free of charge via email up to 3 days before the event. Simply send new contact details, and we will update them.

Applying as a startup, what are the criteria?

Solution already running with several customers, technical maturity, applicable in classic Mittelstand. Application by email with a 1-pager on the solution, customers, and team.

Premiere 2026 One Day · Three Stages · 45 Demos

By evening, you'll know
which solutions to test.

One day in Osnabrück, 45 startups on three stages, and every solution is already running in a business like yours, presented by the founders themselves.

01.09.2026 10 am – 7 pm Seedhouse Osnabrück

Where does it pinch?

Marketing & Sales Production & Manufacturing Personnel & Organization

To the tickets

3
Themed stages: 45
Startups: 20min
per demo: 1
Day · Osnabrück

The Program

Find what you want to see.

No pitch, no slides. Every demo shows a solution already working in a business like yours, in 20 minutes, then the next. 45 startups across three themed stages, and you pick what helps you most.

Where does it pinch?

Marketing & Sales

ansehn

In a live test you see whether ChatGPT recommends your business and which content changes that.

Production & Manufacturing

Juna AI

A machine breaks down, the shift schedule rebuilds itself.

Personnel & Organization

CWO

An order arrives by email and shortly after stands checked in the ERP, without anyone typing.

Marketing & Sales

VoiceLine

The visit report is created in the car, spoken instead of typed and straight into the customer system.

Production & Manufacturing

Conlio

Your freight documents are checked with AI, and billing for each transport is generated automatically.

Personnel & Organization

Doinstruct

Your employees complete mandatory training via smartphone in over 35 languages, centrally planned.

Marketing & Sales

CompanyCheck AI

You enter a company name and seconds later the risk check from the commercial register and more is ready.

Personnel & Organization

Jobflow

You reach apprentices via short videos instead of job portals and only receive pre-qualified applications.

Marketing & Sales

InnoKI

Your whole team works with the strongest AI models in one tool that runs exclusively on servers in the EU.

Production & Manufacturing

foresAIght

You feed in your sales figures and get a finished forecast per item back as Excel, calculated live.

Personnel & Organization

deskly

Employees book workstations and parking spaces in the digital floor plan; you see occupancy without sensors.

Marketing & Sales New

comdaily

Keep track of your brand's visibility in leading AI models and systematically strengthen your presence against the competition.

Production & Manufacturing

kubion

On real machine data you see how the AI detects a process fault before scrap occurs.

Personnel & Organization

clockin

Your employees record working hours via app, and the data immediately goes into your payroll.

Production & Manufacturing

nanoshape

You hold a treated and an untreated metal part and feel how much more wear-resistant and cleaner the surface becomes thanks to the nanostructure.

Personnel & Organization New

4EIGN Talents

Find international skilled workers for trade and industry through a single platform, from recruitment to integration into your business.

Production & Manufacturing

ONE WARE

From your own product images, in a few minutes you get software that spots defective parts in quality control, without needing your own AI specialists.

Personnel & Organization

Percol

You automate processes with AI across all your systems, without data leaving the EU.

Production & Manufacturing

TF-Industries

The backup runs, then the storage physically disconnects from the network, shown live on the device.

Personnel & Organization

Pyx AI

You upload supplier documents and receive material compliance data back in minutes.

Production & Manufacturing

Tooltip

Order cutting tools via a central platform instead of scattered among many suppliers.

Personnel & Organization New

onu energy

An AI autopilot purchases your energy at the right time and reduces your costs.

Production & Manufacturing New

Cyberlope

You comply with the Cyber Resilience Act without the risk analysis becoming an Excel marathon.

Personnel & Organization New

avoltra

Every cent per kWh is margin, and avoltra captures it.

Production & Manufacturing New

orbit Sensorfusion

Your existing machines get a digital ECG, without any modifications.

Personnel & Organization New

teamdecoder

When change brings chaos, teamdecoder creates clarity regarding roles and responsibilities—for people and for AI agents.

Production & Manufacturing New

RSConnect

Your machines report their data fully automatically to your IT, without new hardware.

Personnel & Organization New

Mittelstand-Zukunftslab

An AI interview uncovers your digital bottleneck, and a supervised student team builds the matching prototype.

Production & Manufacturing New

production.AI

All shop floor data in real-time, so productivity losses are noticed early.

Production & Manufacturing New

IronFlock

Your machine data becomes usable in days—for people in the business and for AI—without a months-long IT project.

Program Updates

We will notify you as soon as new demos are confirmed.

The stage logic is set. Times are current planning status.

After the demo

See first, talk after. The teams remain available all day. During the lunch break and networking, you speak directly with the people who built the solution.

And you set the pace. The attendee list is not public; contact only occurs where you want it. No follow-up without your approval.

For whom

Five sentences.
If three apply, the day is worthwhile.

Attending a trade fair costs you a workday. Therefore, an honest check before you book, check what applies to your business.

I hold responsibility in a business, whether management, operations, or department head.
Our business is production, trade, agriculture, logistics, construction, or services, not a tech company.
We do not have our own innovation department.
I want to see what is already working in businesses today, not what might come at some point.
No one here has time for weeks of tool research.

Check what applies.

To the tickets

Honestly, if you expect keynotes and panels, are looking for investors, or want to collect leads, you will not be happy on this day. And if you, as a startup, want to get on stage yourself, apply. The criteria are in the FAQ.

Who is behind it

The trade fair is organized by Seedhouse: Since 2018, we have been connecting startups and the Mittelstand.

We do not select the loudest startups, but those that can clearly demonstrate a business problem.

2018
Founded: 102
Startups supported: 36
Shareholder companies

What we check beforehand

The solution is in use with multiple customers. The team can explain where the benefit arises in the business operation. And it can be clearly demonstrated in 20 minutes.

What's on stage

No research projects. No ideas on PowerPoint. What is presented must be concrete enough for you to ask a good question afterward.

After the event

Do you want to continue discussions with a startup? We will make the introduction, directly to the right contact person on the team.

Get to know Seedhouse

The network behind Seedhouse

36 shareholder companies, supported by the Mittelstand

Partners

A warm thank-you to our partners who help make Innovate Mittelstand happen.

The day at a glance

How the day unfolds.

Two focused demo blocks, with time for discussions in between, and as much networking as you want afterward.

Admission

Demos

Lunch Break

Demos

Networking